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Our Marketing Services
No matter how large a corporation is, or how great their product is selling, a business is always looking for new customers. When the subject of marketing is raised, an automatic response many business people often have is, "Yes we would like more customers.” However, the fact is the focus that is applied to many campaigns is simply too broad.
Some facts about the average person are:
- They absorb around 8,000 advertising messages a day.
- They work longer, harder, and have less time to relax.
- They understand your advertising tactics.
- They have specific needs of consumption and different hot buttons depending on the segment.
Part of the answer to the marketing puzzle can be explained by basic physics: the same force delivered though a smaller surface area has a higher force per area. For example, a broad heel on a shoe may not sink into the earth under your body weight; however, a stiletto will sink easily, because the same about of weight is being pressed onto a smaller surface. That same principle applies to the minds of consumers.
In the marketing world, we refer to this as cut through. A focused marketing/promotional campaign has a greater chance to “cut through” the consumer's mind than a broad campaign does; therefore, it will generate an increased result. By targeting your communications specifically through the right mix of mediums, for your direct audience, you can supply a dramatic competitive advantage.
The 5 Star principle focuses on designing the level of detail required in your marketing/promotional plan and then crafting it in an interactive and inclusive manner.
5 Star Plans can be designed to cover specific areas including:
- Service Marketing - Marketing an intangible service for competitive advantage
- Strategic Marketing - Gaining your unfair share of the market
- Direct Marketing, E-marketing, Mail out, Telemarketing, Inbound and Outbound strategies
- Broad Based Media, Radio, TV, Newspaper – Maximizing your impact in the media
- E-Strategy, E-Commerce VS. E-Business – Capitalize on your web presence
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